New Spring Styles

Birkenstock, Billabong, Roxy + More
spring is in

Spring '22 Lookbook Is Here

Great styles for Spring Break and warmer weather.

In-Store, Online, and
Curbside Pickup

Order online and get it delivered or get it curbside.

Paperdoll is a delightful boutique that specializes in unique and affordable clothing, accessories, jewelry and gift items. Since 1999 we have been located in the heart of Rockford Michigan. You can find us in the Promenade Building along the scenic Rogue River.  Come see our boutique and enjoy shopping in a unique and relaxed environment. You’ll always find something fresh, new and unique inside – or online.

Mini, midi, maxi
Fresh Spring Dresses Are Now In Stock!
Shop now
spring time
Bags, Purses, jewelry, perfume, and so much more.
Shop now
Womans ear with an ear ring
By Appointment only
Ear Piercing
We offer in-store ear piercing. For more information please call the store and schedule an appointment.
Call 616.866.1634
Gift Cards
Priced right gift-cards for any occasion. Gift cards are for in-store purchases.
shop gift cards
From $15

Current Lookbook

Spring Lookbook

The Spring '22 Paperdoll Boutique Lookbook is out now! View the new Paperdoll Boutique Spring Lookbook.

Get inspired by these amazing styles and be ready to look your best on Spring Break or and Easter! Shop online or at our Store in Downtown Rockford Michigan!

View Spring Lookbook

Store Location

10 E. Bridge St.

Rockford, MI 49341

Mon - Fri, 10:00am - 7:00pm
Saturday, 10:00am - 5:00pm

Holiday Sunday Hours (Thanksgiving to Christmas), 12:00pm - 4:00pm

Get directions