here comes the sun


Check out our new Summer Lookbook.
Pillows - throws - frames - goodies - & more


A new home goods collection specially curated just for you.


Order online and get it delivered or get it curbside.

Paperdoll is a delightful boutique that specializes in unique and affordable clothing, accessories, jewelry and gift items. Since 1999 we have been located in the heart of Rockford Michigan. You can find us in the Promenade Building along the scenic Rogue River.  Come see our boutique and enjoy shopping in a unique and relaxed environment. You’ll always find something fresh, new and unique inside – or online.

All dressed up
Summer dresses to look amazing and feel amazingly comfortable in.
Shop now
treat yourself
Purses, jewelry, beauty products and more! Fresh Daily.
Shop now
Gift Cards
Priced right gift-cards for any occasion. Gift cards are for in-store purchases.
shop gift cards
From $15
Womans ear with an ear ring
By Appointment only
Ear Piercing
We offer in-store ear piercing. For more information please call the store and schedule an appointment.
Call 616.866.1634

Current Lookbook

Summer Lookbook

A new Paperdoll lookbook is out for Summer! View the new summer season lookbook from Paperdoll Boutique. Lightweight floral dresses, dangled earrings, fun tropical and pastel colors are just the thing for your summertime wardrobe! Get some inspiration and outfit ideas from our new Summer Collection. Shop online or at our Store in Downtown Rockford Michigan!

View Summer Lookbook

Store Location

10 E. Bridge St.

Rockford, MI 49341

Mon - Fri, 10:00am - 7:00pm
Saturday, 10:00am - 5:00pm

Holiday Sunday Hours (Thanksgiving to Christmas), 12:00pm - 4:00pm

Get directions