Autumn is in the air

The Fall '22 Lookbook is Here

View the new fall lookbook just released. Check it out!

In-Store, Online, and
Curbside Pickup

Order online and get it delivered or get it curbside.

Paperdoll is a delightful boutique that specializes in unique and affordable clothing, accessories, jewelry and gift items. Since 1999 we have been located in the heart of Rockford Michigan. You can find us in the Promenade Building along the scenic Rogue River.  Come see our boutique and enjoy shopping in a unique and relaxed environment. You’ll always find something fresh, new and unique inside – or online.

time to get cozy
Coats & Jackets
Coats and jackets of all types for the fall are here and in stock.
Shop now
new looks for fall
Jewelry, Bags, Purses, Perfume, and So Much More.
Shop now
Womans ear with an ear ring
By Appointment only
Ear Piercing
We offer in-store ear piercing. For more information please call the store and schedule an appointment.
Call 616.866.1634
Gift Cards
Priced right gift-cards for any occasion. Gift cards are for in-store purchases.
shop gift cards
From $15

Current Lookbook

Paperdoll Boutique Fall Lookbook

The Fall '22 Paperdoll Boutique Lookbook is out now! View the new Paperdoll Boutique Fall Lookbook.

Long coasts and sweaters great for backyard fires with friends. Fun and fitting flared-bottom throwback denim. Textured sweaters with all the little details make up this fall lookbook collection. Shop online or at our Store in Downtown Rockford Michigan!

View Fall Lookbook

Store Location

10 E. Bridge St.

Rockford, MI 49341

Mon - Fri, 10:00am - 7:00pm
Saturday, 10:00am - 5:00pm

Holiday Sunday Hours (Thanksgiving to Christmas), 12:00pm - 4:00pm

Get directions