In-Store, Online, and
Curbside Pickup

Order online and get it delivered or get it curbside.

Paperdoll is a delightful boutique that specializes in unique and affordable clothing, accessories, jewelry and gift items. Since 1999 we have been located in the heart of Rockford Michigan. You can find us in the Promenade Building along the scenic Rogue River.  Come see our boutique and enjoy shopping in a unique and relaxed environment. You’ll always find something fresh, new and unique inside – or online.

top it off
Sweaters & Tops
Fasionable tops that are warm, layerable, and perfect for the Holidays.
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treat yourself
Purses, jewelry, beauty products and more! Fresh Daily.
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Womans ear with an ear ring
By Appointment only
Ear Piercing
We offer in-store ear piercing. For more information please call the store and schedule an appointment.
Call 616.866.1634
Gift Cards
Priced right gift-cards for any occasion. Gift cards are for in-store purchases.
shop gift cards
From $15

Current Lookbook

Winter Lookbook

A new Paperdoll lookbook is out for the Holidays! Cozy sweater and fleece tops, flared bottoms, animal prints, and classic boot styles set the tone for this winter and Christmas season! View the new Paperdoll Boutique Holiday Lookbook. Get inspired by these amazing styles just in time for Christmas! Shop online or at our Store in Downtown Rockford Michigan!

View Fall Lookbook

Store Location

10 E. Bridge St.

Rockford, MI 49341

Mon - Fri, 10:00am - 7:00pm
Saturday, 10:00am - 5:00pm

Holiday Sunday Hours (Thanksgiving to Christmas), 12:00pm - 4:00pm

Get directions