spring vibes flowing


View the new Paperdoll Spring lookbook
clothing, accessories, jewelry + More


Great stuff is just a click away >>

Paperdoll is a delightful boutique that specializes in unique and affordable clothing, accessories, jewelry and gift items. Since 1999 we have been located in the heart of Rockford Michigan. You can find us in the Promenade Building along the scenic Rogue River.  Come see our boutique and enjoy shopping in a unique and relaxed environment. You’ll always find something fresh, new and unique inside – or online.

mini, midi, maxi
Skirts & Dresses
Spring Skirts & Dresses in Fun Florals and Fresh Solid Colors
Shop now
personalize your look
Jewelry + Accessories
Jewelry, Bags, Purses, Perfume, and So Much More.
Shop now
Womans ear with an ear ring
By Appointment only
Ear Piercing
We offer in-store ear piercing. For more information please call the store and schedule an appointment.
Call 616.866.1634
Gift Cards
Priced right gift-cards for any occasion. Gift cards are for in-store purchases.
shop gift cards
From $15

Current Lookbook

Paperdoll Boutique Spring Lookbook

View the new Paperdoll Boutique Spring Lookbook.

Fun floral prints, solids with overlapping textures, vintage washed denim, all looking back with a eye on the past - yet collaged together in a way that feels authentically now.Find that new look that makes you feel bright and full of positive vibes at Paperdoll Boutique in downtown Rockford, Michigan.

View Spring Lookbook

Store Location

10 E. Bridge St.

Rockford, MI 49341

Mon - Fri, 10:00am - 7:00pm
Saturday, 10:00am - 5:00pm

Holiday Sunday Hours (Thanksgiving to Christmas), 12:00pm - 4:00pm

Get directions