seasons change

NEW FALL LOOKBOOK

View the new lookbook for Fall here.
SHOP LOCAL + SUPPORT LOCAL

IN-STORE, ONLINE,
AND CURBSIDE PICKUP

Order online and get it delivered or get it curbside.

Paperdoll is a delightful boutique that specializes in unique and affordable clothing, accessories, jewelry and gift items. Since 1999 we have been located in the heart of Rockford Michigan. You can find us in the Promenade Building along the scenic Rogue River.  Come see our boutique and enjoy shopping in a unique and relaxed environment. You’ll always find something fresh, new and unique inside – or online.

top it off
Sweaters & Tops
Fasionable tops that are warm, layerable, and perfect for fall.
Shop now
treat yourself
Accessories
Purses, jewelry, beauty products and more! Fresh Daily.
Shop now
Womans ear with an ear ring
By Appointment only
Ear Piercing
We offer in-store ear piercing. For more information please call the store and schedule an appointment.
Call 616.866.1634
Gift Cards
Priced right gift-cards for any occasion. Gift cards are for in-store purchases.
shop gift cards
From $15

Current Lookbook

Fall Lookbook

A new Paperdoll lookbook is out for Summer! View the new falllookbook from Paperdoll Boutique. Sweater cardigans, jacket tops, lots of 70's vibes, unique jewelry pieces, bell pants, and classic American style. Get some inspiration for the fall season! Shop online or at our Store in Downtown Rockford Michigan!

View Fall Lookbook

Store Location

10 E. Bridge St.

Rockford, MI 49341

Mon - Fri, 10:00am - 7:00pm
Saturday, 10:00am - 5:00pm

Holiday Sunday Hours (Thanksgiving to Christmas), 12:00pm - 4:00pm

Get directions