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Shop Rockford's Premiere Clothing Boutique

Paperdoll is a delightful boutique that specializes in unique and affordable clothing, accessories, jewelry and gift items. Since 1999 we have been located in the heart of Rockford Michigan. You can find us in the Promenade Building along the scenic Rogue River.  Come see our boutique and enjoy shopping in a unique and relaxed environment. You’ll always find something fresh, new and unique inside – or online.

Mini, Midi, Maxi
Dresses
For a night out or a day of easy living.
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personalize your look
Jewelry + Accessories
Jewelry, Bags, Purses, Perfume, and So Much More.
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Style Meets Comfort
Tops
Stylish and comfortable tops for any occasion.
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Pants, Denim, Skirts
Bottoms
The bedrock of every complete outfit. For work or play and everything in between.
Shop All Bottoms
By Appointment only
Ear Piercing
We offer in-store ear piercing. For more information please call the store and schedule an appointment.
Call 616.866.1634
Kick Off Those Boots
Footwear
Whether your on-the-go or just hangin' around, we've got the perfect shoes and footwear.
Shop All Footwear
Gift Cards
Priced right gift-cards for any occasion. Gift cards are for in-store purchases.
shop gift cards
From $15

Spring '25 Lookbook

As the seasons change, so do the styles that define our wardrobes. This season, embrace the vibrant and versatile pieces that can elevate your everyday look. From bright cardigan sweaters to flirty mini-dresses, there’s something for everyone to enjoy.

View The Spring '25 Lookbook

Store Location

10 E. Bridge St.

Rockford, MI 49341

Mon - Fri, 10:00am - 7:00pm
Saturday, 10:00am - 5:00pm

Holiday Sunday Hours (Thanksgiving to Christmas), 12:00pm - 4:00pm

Get directions