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Paperdoll is a delightful boutique that specializes in unique and affordable clothing, accessories, jewelry and gift items. Since 1999 we have been located in the heart of Rockford Michigan. You can find us in the Promenade Building along the scenic Rogue River.  Come see our boutique and enjoy shopping in a unique and relaxed environment. You’ll always find something fresh, new and unique inside – or online.

two women standing under some pine trees
Bundle Up
Coats & Jackets
Complete your look with something warm and cozy.
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personalize your look
Jewelry + Accessories
Jewelry, Bags, Purses, Perfume, and So Much More.
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Style Meets Comfort
Tops
Tops that are not only stylish but also comfortable. Move freely and enjoy the autumn weather.
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Pants, Skirts, Shorts
Bottoms
The bedrock of every complete outfit. For work or play and everything in between.
Shop All Bottoms
By Appointment only
Ear Piercing
We offer in-store ear piercing. For more information please call the store and schedule an appointment.
Call 616.866.1634
Kick Off Those Boots
Footwear
Whether your on-the-go or just hangin' around, we've got the perfect shoes and sandals.
Shop All Footwear
Gift Cards
Priced right gift-cards for any occasion. Gift cards are for in-store purchases.
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From $15

Store Location

10 E. Bridge St.

Rockford, MI 49341

Mon - Fri, 10:00am - 7:00pm
Saturday, 10:00am - 5:00pm

Holiday Sunday Hours (Thanksgiving to Christmas), 12:00pm - 4:00pm

Get directions