Paperdoll is a delightful boutique that specializes in unique and affordable clothing, accessories, jewelry and gift items. Since 1999 we have been located in the heart of Rockford Michigan. You can find us in the Promenade Building along the scenic Rogue River. Come see our boutique and enjoy shopping in a unique and relaxed environment. You’ll always find something fresh, new and unique inside – or online.

Call 616.866.1634
Current Lookbook
Paperdoll Boutique Holiday Lookbook
The Christmas / Holiday Lookbook is out now! View the new Paperdoll Boutique Winter Lookbook.
Textured knits, flowing tops, and bell bottom denim in our casual collection for winter? Or elegant dresses, tops, and shoes for the Christmas party? Find the look that suits you and your personal style this Chritmas season at Paperdoll Boutique in downtown Rockford, Michigan.