we love our customers week: feb 7th - 14th


In-Store Specials, Gifts & Events!
clothing, accessories, jewelry + More


Great stuff is just a click away >>

Paperdoll is a delightful boutique that specializes in unique and affordable clothing, accessories, jewelry and gift items. Since 1999 we have been located in the heart of Rockford Michigan. You can find us in the Promenade Building along the scenic Rogue River.  Come see our boutique and enjoy shopping in a unique and relaxed environment. You’ll always find something fresh, new and unique inside – or online.

Woman with a sweater and a long scarf
from cozy to elegant
Sweaters + Tops
Feel warm look your best.
Shop now
personalize your look
Jewelry + Accessories
Jewelry, Bags, Purses, Perfume, and So Much More.
Shop now
Womans ear with an ear ring
By Appointment only
Ear Piercing
We offer in-store ear piercing. For more information please call the store and schedule an appointment.
Call 616.866.1634
Gift Cards
Priced right gift-cards for any occasion. Gift cards are for in-store purchases.
shop gift cards
From $15

Current Lookbook

Paperdoll Boutique Holiday Lookbook

The Christmas / Holiday Lookbook is out now! View the new Paperdoll Boutique Winter Lookbook.

Textured knits, flowing tops, and bell bottom denim in our casual collection for winter? Or elegant dresses, tops, and shoes for the Christmas party? Find the look that suits you and your personal style this Chritmas season at Paperdoll Boutique in downtown Rockford, Michigan.

View Holiday Lookbook

Store Location

10 E. Bridge St.

Rockford, MI 49341

Mon - Fri, 10:00am - 7:00pm
Saturday, 10:00am - 5:00pm

Holiday Sunday Hours (Thanksgiving to Christmas), 12:00pm - 4:00pm

Get directions